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Vicky Kaushal’s Govinda Naam Mera Sold For 62 Crores To Star Network For No Profit No Loss Deal

Govinda Naam Mera, directed by Shashank Khaitan with Vicky Kaushal and many other leading actors, including Kiara Advani,and Bhumi Pednekar, has been sold for 62 crores to Disney+Hotstar.

The movie was a comic entertainer, but the movie was not a film that’s absolute for current scenario. So the makers of the film decided on a direct to digital premiere and further that satellite and digital rights had been sold out to Star Network for 62 crores.

For the movie Govinda Naam Mera, digital rights were valued at 42 crores and satellite for 10 crores.

The initial market expectations for Govinda Naam Mera by Dharma Productions were Rs. 80 crores,but the buyers were not too keen on spending a huge amount on the film.

At last, the deal was locked for Rs.62 crores.

The interesting part is that Dharma Productions won’t be making much more money on Govinda Naam Mera.

  The budget of the film is equal to the revenue fetched.The team is in a no profit, no loss situation , which is better than expecting a loss in today’s world.

The film Govinda Naam Mera will be released on Disney+Hotstar in November.

The Bollywood industry is in a state of continuous failure of big-budget films and the producers are forced to rethink the strategy for the release of feature films.

The actors are forced to make their fees lower and the producers have put below-the-mark scripts in cans to make the year 2023 a bright year for the Hindi film industry .

The first step taken by the industry is to send non-theatrical films directly to the OTT platform.

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